CEO Casts
Monday, June 25th, 2007Those of you that have been following my journey into learning Mandarin are familiar with the fact that I have made a daily podcast the centre of my personal learning plan. Given that I am having such a positive experience with this, it is natural that I would begin to explore how podcasting might fit into the learning plans of the clients I work with.
One of the more interesting uses of podcasting that we have come up with is the CEO Cast. What we do is film senior executives (at their office or in our production studio) as they share leadership thoughts, stories and insights. After we complete filming, we do some quick editing and post production, and then distribute to employees. Employees can view the CEO Cast on the device of their choice (desktop computer, laptop, mobile phone, iPod etc).
Why, you ask, would a senior executive want to do this? Here are a few compelling reasons:
Share your leadership vision
• Senior executives can communicate with employees in a personal and compelling way.
Share success stories
• Tell the stories that have made your company successful.
Keep it current
• Communicate the results of key meetings and corporate events.
Communicate globally
• Allow your global and distributed workforce to access senior leadership thought and expertise.
Succession planning
• Capture and internally distribute the thought leadership of senior executives before they retire and before that experience is lost to the company.
Look for more CEO Casts to be coming to an iPod near you.